It’s out in the open. The world is in pursuit of the most convenient and fastest communication device. Eye-catching advertisements everywhere portray the trendiest, smartest and most hi-tech mobile phones. This is not surprising considering the increase in the rate of mobile phone subscribers. Global sales of cell phones is forecasted to reach nearly 800 million this year. It is also estimated that 2.6 billion mobile phones will be in use by the end of 2009. (Source: Gartner Inc.)
 Malaysia’s Mobile Industry
In spite of the Asian financial crisis in 1997, the demand for mobile phones in Malaysia has been experiencing an upward trend, reports the Malaysian Communications and Multimedia Commission. The report also states that there was increase in subscribers in between the six-year period of 1998 and 2004. The increase was 12.3 million or an average of 2.1 million subscribers per year.
Malaysia’s mobile market currently has three key companies. They are Maxis, Celcom and Digi. |
Source: MCMC
Subscribers have the option of choosing either a prepaid or a postpaid plan to accommodate their individual needs.
Cellular Mobile - Prepaid and Postpaid Market
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Source: MCMC
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